Come harvest time, it’s all hands on deck for the family behind PENN’S CHOICE. Pictured from left to right, owners Betsy Gibson, Joe Gibson, Rebecca Zaccard, and Steve Gibson.
Neither the name, the location, nor the crop are accidents. Many people might be surprised to learn that Pennsylvania has a long tradition of hemp cultivation dating all the way back to when the state was first founded. In fact, hemp was even recognized as valid currency in the Commonwealth’s early years. PENN’S CHOICE, the family-owned company, seeks to not just continue but to build on that tradition.
“We’re putting PA on the map for premium quality hemp. People tend to think of California or Colorado, but hemp doesn’t actually grow naturally in those states. Pennsylvania, on the other hand, has the perfect climate and the history to prove it,” said Steve Gibson, Co-Owner and CEO of PENN’S CHOICE. Joe Gibson, fellow Co-Owner and CGO, or Chief Growing Officer, added, “Our farm has been in our family for generations, and so we’ve been tilling this land for two hundred plus years. We know it like the back of our hand, and we knew that with our passion for cannabis and our experience, that we could leave the land better than we found it as well as grow something really special for our neighbors and the Pittsburgh community.”
For PENN’S CHOICE, cultivation is just one piece of the puzzle. In a time when it seems like everyone is starting a CBD brand, from Martha Stewart to that old buddy from high school, PENN’S CHOICE could’ve stuck to farming and sold their product off to another company to white label. Instead, they chose to be fully seed-to-sale, which means they grow, process, produce, and sell all their own products, and they do so locally. Both their farm and their headquarters, which houses production and shipping, are located in Northern Butler County, just a stone’s throw from Pittsburgh.
“There’s not always a lot of transparency in the CBD industry. People don’t always know where it’s actually grown or how its processed, and so for us, it was incredibly important to do it all ourselves from start to finish and to do it right here in Western PA,” Steve Gibson said.
Rebecca Zaccard, Co-owner and COO added, “It’s a heck of a lot of work, but it’s absolutely worth it. Especially when we get a call from someone who just tried one of our products, and they tell us that they finally slept through the night or that they have real relief from pain … it reminds us that we’re doing exactly what we’re supposed to be doing.”
You can purchase their entire product line at www.pennschoice.com, as well as at several local retailers and farmers markets. For a full list of locations, check here. Once there, you can also sign up for their email list to receive exclusive discounts and updates on new releases, new retail locations, and events. There’s even talk of farm tours in the upcoming season, and so if you’re an email subscriber, you’ll have first access. Maybe by this coming October, you won’t have to imagine the rolling Western Pennsylvanian hills filled with hemp, instead you’ll be frolicking in them yourself.
To follow along on their journey and to get all that farm content, follow PENN’S CHOICE on Instagram and Facebook. PENN’S CHOICE brings you a little education and a lot of levity as they take you behind the scenes on the farm, in the office, and around the community.
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April 19, 2021 at 09:01PM
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PENN’S CHOICE is quickly becoming the local choice for all things CBD - PGH City Paper
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