President Trump’s rude and demeaning comments to and about women are no secret. Just last week, he called Senator Kamala Harris, the Democratic vice-presidential nominee, a “monster.” A new ad from the Lincoln Project urges voters to consider what it would be like to have a different kind of president — a man, it suggests, who actually respects women.
The Message
The ad sharply contrasts Mr. Trump with Joseph R. Biden Jr., elevating Mr. Biden’s selection of Ms. Harris as his running mate as proof that he “doesn’t just value a female voice but chooses one to be his right-hand woman.”
The 90-second ad opens with two directives: “Imagine a young girl looking in the mirror, searching for role models in the world to give her hope that one day she, too, can make a difference. Now imagine how she feels when she watches women being verbally attacked.” Cue a series of clips that show Mr. Trump belittling women, including female reporters. “Your daughters are listening,” the ad says.
Then as the music soars, the ad encourages viewers to “imagine a different future for her” — one with Ms. Harris as Mr. Biden’s “right-hand woman.” It closes with a note of hope that doubles as a warning: “Your actions on Nov. 3 will define who she sees.”
The ad does not cover the sharply divergent views both men — and both parties — have on issues that affect women, including women’s reproductive rights.
Fact Check
Mr. Trump is known for his sexist remarks, and the clips the ad shows are real. Mr. Biden, on the other hand, has long styled himself a champion of women. He still refers to the Violence Against Women Act as his proudest legislative achievement and he said months before he selected Ms. Harris as his running mate that he would name a woman to his ticket.
Where It’s Running
A slightly modified 60-second version of the ad is running nationally on Fox News, MSNBC and CNN, according to Advertising Analytics. It began airing on Thursday morning.
The Takeaway
The 2016 Democratic presidential nominee, Hillary Clinton, ran a similar ad four years ago. It did not work.
And the Lincoln Project is a group of Never Trump Republicans founded almost exclusively by men, so this ad has a tone somewhat equivalent to when men stand up and say “as a father of daughters” to denounce bad behavior by other men.
Still, the juxtaposition between the two candidates is powerful and likely to resonate with voters who are tired of Mr. Trump’s rhetoric.
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October 16, 2020 at 10:22PM
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A Lincoln Project ad frames a choice: a president who demeans women or one who respects them. - The New York Times
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